Our Vision: 

We strive to achieve excellence and superiority in the cement industry to become the environmental development choice in the Kingdom of Saudi Arabia.

 Our Mission: 

Providing a variety of high-quality and environmentally friendly products of white and black cement to meet our customers’ needs through optimal resource utilization, enhancing energy efficiency, protecting the environment, and contributing to job localization and sustainability.

 Our Values: 

• Innovation and Creativity: We promote innovation to introduce new products and use new solutions and technologies to reduce costs, improve processes, and enhance product quality.

• Participation and Integration: Creating a healthy and motivating work environment that enables all its members to obtain empowerment tools to enhance their capabilities, which positively reflects on performance and efficiency.

• Growth: Adopting best practices that ensure the sustainability of governance procedures to support the company’s growth and achieve better profitability returns for investors.Quality: Ensuring adherence to quality standards and guaranteeing their application at all levels to achieve results that meet customer requirements.

• Transparency: Establishing the principle of transparency and ensuring the creation of open channels with stakeholders.