Our Vision: 

To be a pioneer as the environmentally sustainable partner of choice in the cement industry.

 Our Mission: 

Providing a variety of high-quality and eco-friendly products of grey and white cement to meet our customers’ needs through optimal utilization of resources, energy efficiency, sustainable production, and supporting nationalization of jobs with continuous development..

 Our Values: 

• Innovation and Creativity: We promote innovation in everything we do to provide our partners with quality products at optimal costs and quality
• Quality: Ensure meeting the highest quality standards at every level of operation to satisfy and exceed customer requirements.
• Participation and integration:Creating a healthy and motivating work environment that empowers our employees to improve their capabilities and grow, which reflects positively on performance and efficiency.
• Transparency: We ensure open and transparent communication among all stakeholders
• Growth: Adopting robust governance measures to support a sustainable and profitable return on investment